Every sales professional wants to achieve and possibly even exceed their sales targets every year. As counter intuitive as it may sound, the best way to consistently do this, is to stop selling your products and services. Instead find innovative ways to integrate into your future customers businesses.
As you move your focus away from simply trading products and services, to a place where you rather look to collaborate with your future customers, so that you can form meaningful partnerships with them, the whole dynamic changes.
You are no longer a simple vendor, who supplies a product or service. You now become an invaluable additional resource, who provides integrated, ongoing support to your customers. As you can imagine finding innovative ways to integrate into your future customers businesses, is far more challenging than merely selling your products and or services to a vendor. The rewards and consistent improvement that you will see, as you apply this powerful new sales tool, makes this process really worth the effort though.