Developing your Multi-channel communication Strategy

Now that the following is in place:

  • You have a set of products and services, that are a perfect fit, to deliver the exact “TRANSFORMATION” , your customers need and expect
  • You have crystal clear understanding around who your “TRIBE” is
  • You are clear on why your organization exists
  • You understand how to uncover the needs, values and expectations of every customer
  • You understand what your customers “BUY
  • You know how to speak to your customers in terms of “TRANSFORMATION
  • You have identified the different media, which you intend to use to communicate with your customers
  • You know how to select your “MAGNIFICENT 50” customers

It is now time to start refining your Multi-channel communication strategy