Preparing to create an effective Multi-channel Communication strategy

You need to have the following in place, before creating an effective Multi-Channel Communication Strategy

  • You must have a deep understanding about the positive transformation, your customers can expect, as a result of using your product or service
  • You must make any improvements, needed to your products or services, to ensure that you do indeed offer the exact transformation both your current and future customers expect.
  • You must be able to describe in detail, why your customers should choose your organisation over any other.
  • You must be certain that you are crystal clear around who your perfect customer is – Your Tribe