Using Email, as a part of your Multi-channel communication strategy

The notoriously ill focused Goldfish, has an attention span of around nine seconds, which is longer than the average concentration span of people.

This information was gleaned by a study conducted by Microsoft, where they found that the increasingly digitalised lifestyle we live, has had an adverse effect on our concentration span.

The research showed that an average person loses concentration, every eight seconds. This has dropped from 12 seconds in 2000, since the advent of the mobile revolution.