For any message to be effective, when communicating with your future customers, either during face to face sales meetings or via any other digital communication medium, you must ensure that you focus on speaking “TRANSFORMATIONALLY“.
This means that you must completely understand how your product and/or service will serve each customer, or support them to achieve the desired improved after state. (TRANSFORMATION)
In the beginning of this module, we discussed a number of different methods of engaging, connecting with and arranging to meet with future customers.
Please use these, as a starting point, to help you to identify the most appropriate methods, to engage and connect with your customers