Describe in detail, everything that is missing from the current solution

In this section, we need to consider the following:

  • Do you understand, how to connect all the possible solutions you offer, to the specific needs, values and expectations, of each customer?
  • You must be crystal clear on what solution they are currently using
  • You must know, how to demonstrate, how your solution, will “MAKE THINGS BETTER” (Positive Transformation)