How are you going to create awareness, with your future customers?

This powerful process works in most industries, but there may be a few industries, where it may not be easy to offer something for free. This is true in industries, where the cost of their products or services is high. In these cases, you need to allow those creative juices to flow, so that you can uncover useful data, e-zines or eBooks that you can send to them as a way of showing expertise and showing appreciation.


One of the best ways to create awareness with future customers, is to use a “LEAD MAGNET”. You use a Lead magnet (something your future customers will value) to encourage your future customers, to supply you with their contact details, when they either download or view the content.

  • The more positive responses you get, to your LEAD MAGNET, the more effective it is.
  • The greater the response, the better you know the content is performing, in terms of “ENGAGEMENT” and creating awareness


A lead magnet is some really high value content that you provide, free of charge, via your various social channels. When one of your future customers subscribes to receive the really valuable free content, they do the following:

  • Provide you with their contact details
  • Reveal exactly what they are interested in or are looking for at that specific time.

To use LEAD MAGNETS effectively, you must ensure that you have an autoresponder set up that sends the content out and also starts a campaign to send the follow-up emails.

The objective here is to start a conversation with your future customers and then, to get them to meet with you, so that you can positively influence them, to either buy your product or service.


A trip wire is an amazing offer that you position at a really low price, to provide your future customer with a really LOW ENTRY PRICING POINT, so that the risk of becoming a customer is low.


Once they have accepted the LEAD MAGNET offer, the next step could be to offer them the opportunity, to run a trail, where you will supply the product at cost. Or if you are in the service industry, you could offer one of your services, at an attractive price, to show them, how well you can deliver.