This powerful process works in most industries, but there may be a few industries, where it may not be easy to offer something for free. This is true in industries, where the cost of their products or services is high. In these cases, you need to allow those creative juices to flow, so that you can uncover useful data, e-zines or eBooks that you can send to them as a way of showing expertise and showing appreciation.
One of the best ways to create awareness with future customers, is to use a “LEAD MAGNET”. You use a Lead magnet (something your future customers will value) to encourage your future customers, to supply you with their contact details, when they either download or view the content.
WHAT IS A LEAD MAGENT?
A lead magnet is some really high value content that you provide, free of charge, via your various social channels. When one of your future customers subscribes to receive the really valuable free content, they do the following:
To use LEAD MAGNETS effectively, you must ensure that you have an autoresponder set up that sends the content out and also starts a campaign to send the follow-up emails.
The objective here is to start a conversation with your future customers and then, to get them to meet with you, so that you can positively influence them, to either buy your product or service.
A trip wire is an amazing offer that you position at a really low price, to provide your future customer with a really LOW ENTRY PRICING POINT, so that the risk of becoming a customer is low.
Once they have accepted the LEAD MAGNET offer, the next step could be to offer them the opportunity, to run a trail, where you will supply the product at cost. Or if you are in the service industry, you could offer one of your services, at an attractive price, to show them, how well you can deliver.
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How do you plan to, consistently test your content, to ensure that it is indeed engaging your future customers?
The main purpose of engagement is to become relevant and to be noticed. The goal of engagement is to consistently add value to your future customers, so that you stay top of mind and they learn to see that you are an expert in the specific area related to what you sell. The purpose of engagement is not about selling your future customers anything. It is all about showing them, who you are, so that when they are ready to engage, they reach out to you first.
For any multi-channel communication strategy, to be successful, you need to track the following:
FEEDLY is a great tool to use to track your content and how it performs.
When we run any Social selling campaign, we evaluate, how effective the content is at garnering engagement as follows:
We always create at least 4 different messages, which we distribute and test, how effective they are.
Think about your own industry, markets and your MAGNIFICENT 50 future customers.
How are you planning to test, how effective your content is, at encouraging ENGAGEMENT?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.