How do you plan to EDUCATE your future customers?
The first step in any Multi-Channel communication strategy, is to EDUCATE, ENGAGE and INFORM, the various stakeholders, at your customers and future customers.
The way you do this is as follows:
Step 1
- Create or discover relevant content to share with both your customers and future customers
- The purpose of this content is to spark meaningful conversation and to highlight the positive transformation, your customers can expect, when choosing you as a supply partner.
Step 2
- Share the content with your MAGNIFICENT 50 via very targeted social media and email campaigns.
- This can be achieved by sending targeted content via:
- LinkedIn messenger
- Facebook messenger
- Targeted Facebook advertising campaigns
- Targeted email campaigns
- Share the relevant content with your targeted future customers, where they are.
- This can be achieved as follows:
- Facebook feed – Personal page
- Facebook feed – Business Page
- Facebook – Paid ads
- Facebook – Messenger
- LinkedIn feed – Personal page
- LinkedIn – Post content to your 100 carefully selected groups
- LinkedIn – Messenger
- LinkedIn – Paid ads
- Twitter Feed – Personal page
- Twitter – Paid ads
- Other Social media channels, which are suited to your industry
- Targeted email campaign
- This can be achieved as follows:
- This can be achieved by sending targeted content via: