List all the stakeholders involved in the “BUYING PROCESS“, at both your current and future customers, below:
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List all the different stakeholders, at your future customers that you will need to engage, using your multi-channel communication strategy, below:
Think deeply about everyone, who is involved in making a buying decision at your future customers:
List all theses stakeholders below:
Example:
Using the above example, as a starting point, please describe all the stakeholders and their roles at your MAGNIFICENT 50 future customers below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Explore your existing customers and list all the stakeholders at each of them below:
Example:
When you conduct this exercise, explore all your existing customers, so that you can uncover all the people you need to connect with.
Practical example in my business:
The first step, required when creating a multi-channel communication strategy for your existing customers, is to list all the different types of stakeholders you will communicate with.
Remember that the secret to make this multichannel communication strategy work, is to tailor and personalise, each one, so that it speaks to each individuals unique challenges.
Explore your existing customers and list all the stakeholders at each of them below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
List the most appropriate form of communication, that you plan to use to engage your future customers, below:
Existing customers:
Explore all the stakeholders that you have identified, at you existing customers and then describe the most appropriate method of communicating with them.
Example:
I am sure that you get the idea here:
New customers:
Think your markets, industry and your MAGNIFICENT 50 future customers.
What is the most appropriate forms of communication, to use with each of your carefully selected magnificent 20, 30, 40 or 50 future customers.
The process is exactly the same, for new customers, as it is for existing customers, so please use the same example, for guidance.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.