Making a “GREAT” first impression, when using the telephone, is all about understanding each future customers, unique needs and then captivating them, with a solution to the following:
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Please list your future customers undesirable state below:
We have gone through this concept a number of times already. As you have done this so many times before, you should be able to write this answer, without too much effort.
In fact, describing this in the form of a narrative, should be really simple, by now. Your narrative or story, about what your organisation is about and the transformation, you offer should be second nature.
We need to keep this crucial concept, in mind when we develop our “GOLD CALLING” sales process
Undesirable State before employing GR8 Sales, to develop effective sales process and converting this into the sales team’s new sales success habit set.
Sales team is not achieving their sales targets, which means that the sales leadership is constantly putting out fires and utilising most of their time measuring and monitoring poor performance and trying to uncover reasons for this, so that they can report to the exco.
Using the above example as a starting point, please list your future customers undesirable state below:
What is the transformation, your customer can expect, when they work with both you and your organisation?
As with the pervious question, we have covered the concept of transformation, a number of times already. It is one of the most important concepts, to both understand and apply, on the job. Please make sure that you can easily describe this concept, when required.
Dont forget, to deliver this as a narrative or story.
Desirable state after complimentary mind storming session and Sales Training Intervention
“Sales team has a crystal-clear picture around the right sales activities they need to perform daily, in fact they have a new sales success habit set, which drives them to perform all the right sales activities.
Their new sales success habit set supports them to consistently achieve their sales targets, which frees up the sales leadership to become leaders and coaches.
The coaching and leadership support they now are able to offer, will also aid your sales team to keep improving their performance.
This all adds up to a far more successful sales team and improved sales performance”.
Using the above example as a starting point, please list the narrative, which describes the transformation, your future customers can expect, when they work with you.
How are you going to develop a powerful first 5 seconds, to help you make a great first impression on your future customers?
Good morning Mr. James, my name is Natalie and I am calling from GR8 sales. We enable sales teams to embrace the best sales practices, needed to smash their sales targets and then we upskill them to turn these best practices into their new sales success habit set, that ensures that they consistently perform all the right sales activities to help them to smash their sales targets.
Is that something that would be of interest to you?
Once you have got permission to continue, speak to the customers pain points, challenges or the optimised solution your products or services offers.
Keep polishing and honing your first 5 seconds until you can say yes to the following two questions:
The trick to make this work for you, is to prepare the script, so that you know the concept. However, never read a script, as it will sound canned and your customer will pick up on that immediately. Use it as a conversation starter.
Describe the first 5 seconds of your call below: