We have already, divided our existing customers into A, B and C customers, so we will not repeat the exercise here. This is a crucial exercise and the more accurate you are the more effective, will be your Multi-channel communication strategy. So, if you feel that you need, to invest some more time into this exercise, right now, then do so.
Think about the industry, markets and your “TRIBE“. What are you going to do to do to find the best fit for your organisation?
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Describe the criteria, you will use to identify your perfect future customers, below:
Think about your TRIBE, your Industry and the markets you serve.
We do the following to support us to identify our perfect future customer:
We consider the following three elements:
Using the above example, please list the criteria, you will use to qualify (disqualify) your future customers
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.