What are you going to do to find your perfect, future customers?

We have already, divided our existing customers into A, B and C customers, so we will not repeat the exercise here. This is a crucial exercise and the more accurate you are the more effective, will be your Multi-channel communication strategy. So, if you feel that you need, to invest some more time into this exercise, right now, then do so.

Think about the industry, markets and your “TRIBE“. What are you going to do to do to find the best fit for your organisation?