What are you going to do to test any copy or content that you intend using in your campaigns?

Personalising your emails, requires the following:

  • Use the person’s name in the subject line. This improves open rates by 23 %
  • Build your email campaign for each targeted future customer, so that it highlights any pain points they are experiencing
  • State the pain point and use your future customers name in the subject line. This resulted in a 54 % increase in open rates
  • Ensure that the content you send is tailored as closely as possible, to each specific customers unique needs
  • Use the future customers name in the body of the email
  • If you discover a special date, such as an anniversary or birthday and it is appropriate, include this in your subject line. This practice, when applied properly, increases open rates by 60 %.
  • Leverage your future customers interests to create a value packed message.
  • Include a desirable incentive, such as a reward or prize, which is aligned with each future customers interests or needs in the subject line

Personalisation may seem difficult at first, but once you get started it becomes easier and easier. The secret is to conduct thorough research, upfront, so that you can really get to know your future customers and their unique circumstances. The rest is just a case of interpreting the data you collect, so that you can create unique emails that will get noticed, opened and acted upon.

Personalisation may seem difficult at first, but once you get started it becomes easier and easier.

The secret is to conduct thorough research, upfront, so that you can really get to know your future customers and their unique circumstances.

The rest is just a case of interpreting the data you collect, so that you can create unique emails that will get noticed, opened and acted upon.