What do you intend, to do to increase the open and response rate of your email campaigns?

HOW TO INCREASE THE OPEN AND RESPONSE RATE ON COLD EMAILS

  • It is crucial to conduct personalised research, to support a powerful sender/sendee fit.
  • Be personal and do your homework
  • Create great personalised subject lines that speak to the question “Why Me
  • Don’t include any links in your emails.
    • It is far more likely that your email will be sent to junk, when it has a link in it.
    • Unless someone knows you, they will never click on a link in an email anyway.
  • Offer some free value