Instead of waiting for customers to contact you – A multi-channel communication strategy consistently, takes engagement and the conversation to them
Building and employing an effective Multi-channel or digital marketing strategy, for your existing customers takes a lot of “WORK”. The benefits that will accrue to you as a result of utilising this strategy, are well worth the effort involved.
As you invest the time to develop your own multi-channel sales communication strategy, for your existing customers. You will at first feel uncomfortable, as you will be thrust out of your comfort zone, into a completely new paradigm.
This new paradigm, will force you to do the following:
This paradigm shift, needs you to change the way you approach your current sales process completely.
It will require a lot of additional or different type of “SALES Effort”.
To run an effective MULTI-CHANNEL DIGITAL COMMUNICATION strategy, you need to:
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What do you need to do, to start building your Sales Enablement Content for your existing customers?
The reason you need to make this crucial shift, is simple. The old ways of using only the telephone, email and face-to-face calling are no longer as effective, as they were in the past.
If you want to thrive and really make an impact in the B2B space going forward, having a multi-channel sales communication strategy, is no longer, just a nice to have, it has become a crucial component of any effective sales process.
When I develop content for my business I do the following:
Using the example above, as a starting point, think about your own industry, markets and the needs of each of the three categories, of your existing customers
What do you need to do to start building your Sales Enablement Content, to effectively support your existing customers?
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