My Current Products and Services

WHAT VALUE DO MY PRODUCTS AND OR SERVICES NEED TO ADD TO THE MARKET?

Add Value to your Customers

Think about your current products and services. What value do they add to your customers?

Please answer the few questions that follow. As you answer these questions, you will begin the journey towards, creating a customer-centric approach to your industry. This will allow you to begin understanding the changing needs of your customers, markets and industry and ensure that your products and services, are adequate to satisfy these ever changing needs, values and expectations, within the markets you serve

I do understand that, as a sales professional, you do not have the authority, to change the mix and make-up of their products or services. Does this mean that you need to just sit back and struggle, where you try to sell products or services, which are not optimal.

NO! – it is your responsibility to highlight any shortcomings or challenges with your current products and services, to your leadership. Nothing can or will change, unless you take the initiative and highlight any shortcomings to the people, who can and must make the necessary changes.

Let’s get started, by examining the features and benefits, associated with your current product and service mix.