Use a narrative to describe how your product or service will serve the end user.
In other words, focus on solutions and outcomes, rather than, merely dumping product features. As you build the narrative, using this sales deck and you have explained how your product or service will serve them. You will gradually clear a path, for the users of your product or service, to place pressure from the bottom up, where they will request your product or service.
As you design your narrative, remember to keep things as simple as possible, so that it is easy for your customer, to understand how your solution will serve them.
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Why is your solution better?
I can’t stress enough, how important it is to “NEVER” bad mouth your competition.
Your objective, here is to demonstrate, how your product is the right solution for the users of your product or service
As I stated previously effective learning and application requires repetition.
To overcome this, we deploy a very effective blended approach to Sales Enablement, where we use a number of different methods to support learners to achieve the amount of repetition, they need, whilst at the same time, not taking any or vey little time out of the sales professionals day.
I am sure that you get the idea.
Using the above example, as a starting point, please describe, in detail below how you intend to show your customers, how your solution is better.
Describe in detail, why your solution is better.