Why is your solution better?

Use a narrative to describe how your product or service will serve the end user.

In other words, focus on solutions and outcomes, rather than, merely dumping product features. As you build the narrative, using this sales deck and you have explained how your product or service will serve them. You will gradually clear a path, for the users of your product or service, to place pressure from the bottom up, where they will request your product or service.  

As you design your narrative, remember to keep things as simple as possible, so that it is easy for your customer, to understand how your solution will serve them.