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Completely believe in the value you offer
This approach to selling sees you believing in your product or service to such a degree that you genuinely feel that you are doing your customer or prospect a disservice, if they do not purchase from you. Your value proposition is so perfect for them, that by making the sale, you are sincerely supporting them and offering them the highest possible level of service and value. Only once they have purchased your product or service, will you have fully served your prospect or customer.
In other words you must believe in what you sell to such a degree that by not buying your product or service, you honestly believe that they are worse off. When you truly believe in the value you bring to the sales relationship and you authentically have your customers and prospects best interests at heart, they will sense this and buy from you with confidence.
You will have created a modality of fair exchange, which will promote long-term sustainable mutually beneficial relationships, with your customers and prospects. This sustainable effort over time will create raving fans, who will help you with referrals to other potential customers.