SOME OTHER IDEAS TO GET YOUR EMAILS OPENED
- Be Original – One of the key elements of any successful email campaign is originality. This is content that is created specifically to suit the needs or specific situation.
- Avoid overused expressions, such Industry leading, Market leaders, etc
- If you feel that you must use a template to save time, then invest time to really customise it.
- No one want to receive a generic email on a template they have seen before
- Be Transformational – Learn to speak customer in all your emails.
- In other words, focus the message on your future customer and how they will transform their business, once they build a partnership with you and start using your product or service.
- When you write the copy for your email campaign, constantly ask the “SO WHAT” question to test to see that you are feature dumping.
- Write all email copy with your future customer in mind
- Consistently look for what is in it for them
- Be generous – Give something away that will support your future customer in some positive way.
- This could be an e-zine, eBook or a free sample that will allow them to test your product that gives them useful information
- Be clear – When writing copy avoid using unnecessary jargon or very complicated technical terminology.
- Technical jargon and complicated technical terminology makes your emails boring and tedious to read.
- Your copy must be short, targeted, customer focused, simple to read and easy to understand.
- Readers won’t even read past the first line in messages they don’t understand.