Bringing it all together

The final litmus test for any copy you intend sending to your future customers is as follows:

  • Read the copy and conduct the gut test.
    • Would you be happy receiving that email?
    • Would you open it?
    • Would you take action and respond to it?
  • Does the copy focus on transformation?
    • After reading the copy are you certain, how this product or service will transform your life or business?

Keep reworking the copy until you conduct a gut test and it “JUST FEELS RIGHT