When designing this Sales Deck, remember that this is the “Brass Tacks” deck, which you need, to present to the person, who holds the BUDGET.
They are the person, who you rely on to actually make the purchase decision. When presenting to the second tier or middle management, your primary goal is to present a solution, which focuses on the “ROI“, which can be expected.
Your secondary objective is to show how to reduce any risk, associated with making a purchase from your organisation.
When you can achieve both of the above, namely:
DEMONSTRATE a DESIRABLE ROI
REDUCE or REMOVE RISKYOUR CUSTOMERS WILL BUY WITH CONFIDENCE