Create a detailed outline, describing how you intend to use your SWOT analysis to optimise your sales performance, below: 1

Please either watch the video, or listen to the audio, before proceeding:

The tenets of effective selling are based on your ability to:

  • See the value you have to offer
  • Clearly communicating this to your customers, in a way they can understand
  • Understanding your customers needs and expectations
  • Building mutually beneficial “Supply Partnerships”, with the right people
  • Having a commitment to perform all the right sales activities daily. 

To make this work for you, you must have confidence in your sales abilities – or your potential sales abilities, and in recognising that your role is to sell, develop mutually beneficial relationships and show your clients and prospects the value both you and your organisation, have to offer.