When you develop your daily routine to support your Multi-Channel communication strategy, ensure that it encompasses all parts of your sales process, required to “WOW” your customers, namely:
“WOW” your customers, by providing an unforgettable customer experience
You need a process, that will support you to identify Cross and Up-selling opportunities
You need a system, to remind you to re-activate lost accounts
You need a system, to remind you to consistently, add meaningful value to your customers on an ongoing basis
You need a system, to help you to identify opportunities, for you to become an additional resource in your customers business, so that you can form a supply partnership with them
Systems, that ensure you don’t forget any customers, no matter how small they are
Systems, to support you to consistently Add meaning VALUE to your current and future customers, on an ongoing basis.