When you develop your daily routine to support your Multi-Channel communication strategy, ensure that it encompasses all parts of your sales process, required to “WOW” your customers, namely:
- “WOW” your customers, by providing an unforgettable customer experience
- You need a process, that will support you to identify Cross and Up-selling opportunities
- You need a system, to remind you to re-activate lost accounts
- You need a system, to remind you to consistently, add meaningful value to your customers on an ongoing basis
- You need a system, to help you to identify opportunities, for you to become an additional resource in your customers business, so that you can form a supply partnership with them
- Systems, that ensure you don’t forget any customers, no matter how small they are
- Systems, to support you to consistently Add meaning VALUE to your current and future customers, on an ongoing basis.