Although there are quite a lot of ways that the multi-channel communication strategies of both your existing and future customers, overlap. There are areas that are unique to your existing customers and there are process that are unique to future customers.
Think about your industry, markets and existing customers.
What specific content, will you need to develop, to:
WHAT CONTENT WILL ENGAGE YOUR PERFECT FUTURE CUSTOMER AND SUPPORT YOU TO START A CONVERSATION WITH THEM?
As discussed previously, RESEARCH is a crucial element of any Multi-Channel communication strategy and is no different, when you embrace social selling.
One of the elements you need to research is to discover “RELEVANT SUBJECT MATTER OR CONTENT” that will engage your target audience.
Although you will uncover what you believe to be the right content or subject matter, you will need to track how it performs, to really uncover, whether it is the most suitable content to engage your future customers and start conversations with them.