When developing your sales decks for both your existing and future customers, there will obviously be a lot of similarity between them, but there are also a few areas, which are exclusive to both your existing and future customers.
There will also be a few differences, namely:
Content to identify Cross and Upselling opportunities
Content to support you to acquire recorded testimonials
Content to “WOW” your customers
Content to create awareness
Content, to keep deals alive and moving through your sales funnel