Developing Content for your – Sales Decks

When developing your sales decks for both your existing and future customers, there will obviously be a lot of similarity between them, but there are also a few areas, which are exclusive to both your existing and future customers.

There will also be a few differences, namely:

  • Existing customers
    • Content to identify Cross and Upselling opportunities
    • Content to support you to acquire recorded testimonials
    • Content to “WOW” your customers
  • New customers
    • Content to create awareness
    • Content, to keep deals alive and moving through your sales funnel
    • Content to prepare effective, tailored proposals