One of the fundamental reasons you engage in a Multi-channel communication strategy, is to offer both your existing and new customers, a number of different methods to engage, connect and communicate with you.
The best way to do this is follows:
Try to educate your future customers about trends in their industry
Inform them of any changes in their markets
Highlight better ways of do business
Show them ways to improve their bottom line
Provide them with solutions that will help them to transform their businesses
Show them how they can improve the efficiency or effectiveness of their organisation or people.
Reveal solutions that will help them to sleep at night