One of the fundamental reasons you engage in a social selling process, is to add value to your future customers.
The best way to do this is follows:
- Try to educate your future customers about trends in their industry
- Inform them of any changes in their markets
- Highlight better ways of do business
- Show them ways to improve their bottom line
- Provide them with solutions that will help them to transform their businesses
- Show them how they can improve the efficiency or effectiveness of their organisation or people.
- Reveal solutions that will help them to sleep at night