Email is an integral and crucial part of any multi-channel communication strategy.
When deployed as either a stand alone strategy or as a complimentary, means of engaging and communicating with future customers, email is one of the most crucial elements, to include
WHY SHOULD YOU DO EMAIL MARKETING?
Statistics show that email marketing offers one of the highest return on investment, when compared to other marketing techniques. A survey conducted by the Direct Marketing Association, showed that email marketing had a median ROI of 122 %. This is nearly four times higher than other marketing channels.