MULTI-CHANNEL COMMUNICATION STRATEGY
Your email campaigns can never be run in isolation. They are an integral part of any multi-channel sales strategy.
Imagine how much easier it will be for your future customers to receive an email from a trusted advisor, who they have been following on a social channel.
Or someone they know from the forums, where they gather information
or someone they have begun to recognise as an expert, due to the great comments and insights they have added to their blog etc.