The main purpose of engagement is to become relevant and to be noticed.
The goal of engagement is to consistently add value to your future customers, so that you stay top of mind and they learn to see that you are an expert in the specific area related to what you sell.
The purpose of engagement is not about selling your future customers anything. It is all about showing them, who you are, so that when they are ready to engage, they reach out to you first.
When you engage with your future customers using social channels, you will notice that selling is selling. The way you have been selling via the telephone isn’t all that different to social selling.
The big difference is that you will notice that your reach is far greater, when you use social selling vs. using the telephone alone