Imagine if Blockbusters video, had focused on their customer’s needs, instead of focusing on the products they had to sell to them.
They would have realised that people, still wanted to consume movies, as a means to entertain themselves. They just did not want to have to go through the hassle of going to a store to collect and drop them off. They could have been Netflix.
Instead they were so attached to the products and method of delivering those products to their customers, that they missed a golden opportunity to change their deliver method from stores, to an online digital one.
Explore your current product and service. Are they adequate to meet the changing needs of your industry, markets and the customers you serve?