How are you going to use your SWOT analysis to make things better? 1

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Now that you have clarity around your strengths and weaknesses, you can now formulate a few strategies, to fully utilise your strengths, and mitigate or eliminate your weaknesses. 

When you have invested time to develop your new sales strategy. You will be equipped to exploit opportunities and reduce the effect of any threats, which may reduce your sales effectiveness.   

Knowing your weaknesses can also help you establish a defensive plan, to prevent your weaknesses from making you susceptible to external threats.