How to increase the open and response rate of your email campaigns?

OPEN RATE OF COLD EMAILS

According to a study conducted by MailChimp and ConstantContact, the average open rate of cold emails is around 14 to 23 %, depending on the quality of the subject line, how personalised they were and the time of day they were sent.

The click through rate or responses achieved on these opened emails, is between 2 – 4 %. This means that of 1000 emails you send out, 140 to 230 people will speed read them and only 4 – 9 people will respond.