The main purpose of customer engagement, is to become relevant and to be noticed.
The primary goal of engagement, is to consistently add value to your customers, so that you stay top of mind. When you do this effectively, your customers will learn to see that you are an expert in the specific area, related to what you sell.
The purpose of engagement is not about selling your customers anything. It is all about showing them, who you are, so that they will appreciate that you are there to serve.
When you engage your customers, using multi-channel communication strategy, you will notice a huge improvement, in the level of both connection and engagement. This happens because, you are regularly in contact with your customers, due to the numerous, different ways of communicating and connecting, that you utilise.
This consistent connection helps you to be visible, “ALL THE TIME“
The big difference is that you will notice that your reach is far greater, when you use a multi-channel communication strategy vs. using face-to-face meetings and the telephone alone