How will your Solution help?

As you build the narrative, using this sales deck. You will have explained what has changed, you will have shown them a better way and you have gone as far, as integrating into your customers business.

When you do this, you will clear a path for your customer to choose your product or service, as they see how it will positively “TRANSFORM” their business..  

The next thing you need to do is explain how you have embraced this change, to do something, better than anyone else.

As you design your narrative, remember to keep things as simple as possible, so that it is easy for your customer to understand how your solution will serve them.