Identify the stakeholders, that are most appropriate for you to engage at your Current and Future Customers

Within each organisation, it is crucial that you identify all the stakeholders involved in making any buying decision, at both your current and future customers

Once you have done this. The next step is to understand each customers unique needs, values and expectations and how you can support their ongoing positive experience, with both you and your organisation

To be successful, it is crucial that you gather, as much information as possible about each stakeholder.

This process can be simplified, if you have a marketing team, with whom you can work collectively, to gather this vital info.