Identify the stakeholders, that are most appropriate for you to engage at your MAGNIFICENT 50 future customers

Within each organisation, it is crucial that you identify all the stakeholders involved in making any buying decision, at your “MAGNIFICENT 50.”

Once you have done this the next step is to understand each ones unique needs, values and expectations and how their buying journey progresses.

To be successful, it is crucial that you gather as much information as possible about each targeted stakeholder.

This process can be simplified, if you have a marketing team, with whom you can work collectively to gather this vital info.