Listen Twice as Much as You Speak
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If you truly want to be of service to the people around you or to your customers, it is crucial that you master the art of listening. If you are busy thinking about what you are going to say next, instead of truly listening, when the people around you or your customers are speaking, you will miss the most crucial part of what they are trying to tell you.
This means that you will be unable to connect with them or understand their real needs. You need to really listen to what people are saying, because it is not always their words that will reveal their need, it is often understanding their perceptions or interpreting hidden meanings, which will reveal their true needs and desires.
You can never interpret the deeper meaning, within any conversation, if you are self-centered and thinking about what you are going to say next. If you want to become someone who can positively influence situations, where they are mutually beneficial to both parties, then you must slow down, focus and pay sincere attention, when other people are speaking. Once you master the art of listening, you will have mastered the art of positive influence.