The first five seconds of the call are the most crucial. Remember that you don’t get a second chance to make a great first impression. Prepare properly before each call and have a very clear idea in your head about exactly what you are going to say to your prospect, during that crucial first five seconds.
That crucial first five seconds, is not just about just “GETTING” your prospects attention. It is all about “HOLDING” their attention long enough to get them to agree to listen to your sales message. Try to always say something interesting, straight out of the gate.
That crucial first 5 seconds is all about engagement or said differently, it is all about making such a remarkable first impression, that your prospective future customer, agrees to listen to you for another 3 – 5 minutes. It is during those next 3 – 5 minutes that you have the opportunity to show them why they should agree to meet with you or a representative from your company.