PERSONALISE YOUR MESSAGE
Research shows that the more you can personalise your emails the greater the chance that they will be read and responded to. In fact, research released by Experian Marketing Services in 2013 showed that personalised emails deliver six times higher transaction rates, than generic ones do.
This same survey revealed that not only were future customers 6 times more likely to improve transaction rates and revenue, but personalisation also improved the open rate by 29 % and improved the click through rate by 41 %.
WHAT IS PERSONALISATION?
As you can see from the statistics above, personalisation, is not just a good business practice, for any organisation that wants to use email marketing to acquire new customers, it also offers a strategic advantage too.
People want an engaging email experience, where they are made to feel less like a robot and more like a friend.