Put forward a compelling reason, why your customer should meet with you.

The most important thing during the next 3 – 5 minutes, of the telephone conversation, is to put forward a compelling reason why your future customer should agree to a meeting with you.

During this part of the call stay focused on your future customers after state.

As you speak to the more desirable state, they will be in after buying your product or service, you are consistently showing meaningful reasons why, your customers, will benefit, from investing time to meet with you.

Test a few different approaches and keep honing and adjusting it until you reach the magic number of an 10% success rate.