When designing your multi-channel communication strategy, for your existing customers, you must decide, on how much time you will invest for each of your three different types of customers. These are your A, B and C customers
The more accurate you are when dividing your existing customers into A,B or C customers. The more effective, will be your multi-channel communication strategy
Finding the right future customers, is the first and one of the most crucial stages in any Social Selling or Digital Selling routine.
The more thorough you are at qualifying/disqualifying and selecting your future customers, the easier it will be to engage with them and the more likely it is, that they will want to start a conversation with you.