Sending effective sales emails that convert

DO YOUR HOMEWORK

  • Make sure you find the right person to send the email to
    • No point emailing someone, who lacks the authority to make a buying decision or one who works in the wrong department
  • Research the recipients company and discover how your solution will support them to transform their unique circumstances.
    • How will your value proposition help them?
    • How can you best communicate this solution to them?
  • Stalk each recipient with integrity and gather as much info as possible about them.
    • Examine their LinkedIn profile and try to uncover as much useful business information as possible.
      • this will help you to personalise the email
    • Examine each recipient’s digital footprint, so that when you are personalising each message, you can mention content that they have created or shared.
    • Examine their Facebook profile, if possible and try to uncover some useful personal information that you can utilise to further personalise the email.
  • Remember that your email marketing campaign is only one element of your multichannel or digital marketing strategy.
    • Try to connect with and get a conversation going with the email recipients via social or other channels, before you send out an email.
    • Most people respond best to emails from people they know or at least recognise the name of.
  • Try to find out what networking events your target people attend.
    • Attend these events and connect with them, so that they have heard of you, before they receive an email from you.
  • Build Context, so that you can turn cold leads into warmer ones
    • Follow your targeted future customers on Social media channels.
      • LinkedIn is always the best place to start
    • Comment on their blog posts
    • Try to find where they hang out
      • Engage with them on forums
      • Post pertinent content on the 100 groups you can join on LinkedIn
        • These are carefully selected groups, where your targeted future customers hang out.
      • Send them non-sales emails
        • g. Send them congratulations on a recent guest post
        • Send birthday wishes
        • Send wishes for anniversaries
      • Join Slack groups in the industry, where they are active