The final litmus test for any copy you intend sending to your future customers

The final litmus test for any copy you intend sending to your future customers is as follows:

• Read the copy and conduct the gut test.
  • Would you be happy receiving that email?
  • Would you open it?
  • Would you take action and respond to it?
• Does the copy focus on transformation?
  • After reading the copy are you certain, how this product or service will transform your life or business?

Keep reworking the copy until you conduct a gut test and it “JUST FEELS RIGHT”