The final litmus test for any copy you intend sending to your future customers is as follows:
- Read the copy and conduct the gut test.
- Would you be happy receiving that email?
- Would you open it?
- Would you take action and respond to it?
- Does the copy focus on transformation?
- After reading the copy are you certain, how this product or service will transform your life or business?
Keep reworking the copy until you conduct a gut test and it “JUST FEELS RIGHT”