Tip five

GOLD PHONE CALLS” are not about discovery, but rather about delivering a sales message, which clearly describes, how your future customer will benefit from choosing your product or service.

The purpose of the call is to earn the right to attend a Face-to-Face meeting, where you can probe and ask questions informed questions, so that you can get a deeper understanding of your future customer’s needs.

Research your customers thoroughly, before making any phone call, so that you can deliver the perfect sales message, which will show, how your future customer will benefit from working with you and your organisation.