What is a Multi-Channel or Digital communication strategy?
An effective MULTI-CHANNEL DIGITAL COMMUNICATION strategy supports Sales Professionals, to leverage, as many methods of communication, engagement and connection, as possible and guides them to use every digital assets at their disposal, to communicate, connect with and engage both, their current and future customers.
MULTI-CHANNEL DIGITAL COMMUNICATION includes the following:
Engage current and future customers using social media, so that you can effectively communicate how your products or services will help them to:
Deliver an optimised solution
Help customers to sleep at night
Email sales and service campaigns, which outline how you and your organisation can serve your current and future customers
Digital Content creation, to utilise in all digital and other communication methodologies
Research, to ensure that you can tailor your messages
Digital Documents (Blogs etc.), so that people can see your experience
Online Presentations (Webinars), to still keep the human touch, but allow you to engage more than one customer at a time
Sales Automation, to support you to stay connected to all your current and future customers, in the most time effective way.
Having access to the “RIGHT” engaging content, which showcases your personal and organisational value, is a prerequisite for making any MULTI-CHANNEL DIGITAL COMMUNICATION strategy successful.