What is a Multi-channel communication strategy

WHAT IS A MULTI-CHANNEL OR DIGITAL COMMUNICATION STRATEGY?

An effective MULTI-CHANNEL DIGITAL COMMUNICATION strategy means that you are leveraging as many digital assets as possible, to communicate value to your future customers.

MULTI-CHANNEL DIGITAL COMMUNICATION includes the following:

  • Using Social media to connect with and communicate value
  • Email sales and marketing campaigns
  • Digital Content creation
  • Research
  • Digital Documents (Blogs etc.)
  • Online Presentations (Webinars)
  • Sales Automation

A Multi-channel communication Strategy, can only be effective if you have “Meaningful Sales Content” to communicate to your future customers

To become really effective with a MULTI-CHANNEL COMMUNICATION strategy, it is best to have someone in your organisation, who is engaged in creating really meaningful content, which can be distributed via the various digital channels.

If you do not have someone dedicated to this role in your organisation yet, then you as the sales professional will have to create the content yourself.

Having access to the “RIGHT” engaging content, which showcases your personal and organisational value is a prerequisite for making any “MULTI-CHANNEL COMMUNICATION STRATEGY” successful.