As you have now categorised your existing customers as, either “A”, “B” and “C” customers and you have carefully selected a group of perfect prospects, namely your, Magnificent 50. You are now better equipped to uncover the perfect method of communication and you will have a far better idea about what content, is most suitable, for each one.
When you create content, it should be tailored to meet the requirements and needs of each audience or customer type.
This is opposite to creating general content, to be used as a “SPRAY AND PRAY” strategy in, mass marketing campaigns.
NB! – The tracking of content consumption, is critical for the success of any MULTI-CHANNEL DIGITAL COMMUNICATION STRATEGY, as this tells you what works and what does not.