As you have carefully selected a future customer (Magnificent 50), you are able to understand each one’s specific needs and values. This means that when you create content, it should be specifically created for each audience or customer type.
This is opposite to creating general content, to be used as a “SPRAY AND PRAY” strategy in mass marketing campaigns.
NB! – The tracking of content consumption is critical for the success of any MULTI-CHANNEL DIGITAL COMMUNICATION STRATEGY