Who has the challenge?

As we know, there are a number of different people, we need to engage at our customers.

These people we encounter and need, to work closely with are as follows:

  • Decision makers
  • Influencers
  • Gatekeepers
  • Users
  • Engineers
  • Technical people

As you can see there are a number of different people, we need to engage. So, as you can imagine, each of them requires a different approach.