Approach every future customer with the objective of forming a relationship with them, whether you make a sale or not. Although it may sound counter intuitive to approach every customer not to sell something to him or her, but to rather find innovative ways to help them, the positive response from your future customers will be worth the effort.
The future of sales success is found in collaboration and forming meaningful long-term partnerships with customers. Start today to find innovative ways to integrate into your customers businesses and form meaningful long-term partnerships with them. When you do this, you will never need to sell anything ever again. You will just get benefit from a great partnership, long into the future.